Customer service is everything and your workforce is the public face of your company. Staff lose motivation when they have no way to measure their achievement and consistently get nothing to show for their efforts. Managers can easily lose sight of how their team is engaging with customers which can be catastrophic - 78% of consumers have abandoned an intended purchase because of a poor service experience.
We encourage customers who interacted with staff to comment on the individual as well as the company, so the credit is split evenly. Employees have an incentive to perform and a record of their feedback which they can add to a CV. Businesses gain invaluable data and insights, and users are more likely to leave a comment thanks to our quick and easy responsive interface.